Meta ad account disabled? Here is the recovery process, in order
Start in Account Quality, not in your inbox. Meta's Advertising Standards say that is where you request a review of a restriction, and it is where the stated reason lives. Everything below follows from that one screen: read the reason, fix what is live, send one clean review request, and keep the business running while you wait.
This is an independent guide for store owners and small agencies, based on Meta's published standards. No reinstatement guarantee, no shortcuts. Free: the 10-minute triage checklist with day 3, 7 and 14 reminders. The full cause-by-cause kit is $49.
Where you are right now
Sales stopped overnight. The email from Meta is vague. Every blog post says something different, and half of them are selling a service. You want to know three things: why this happened, what exactly to write, and whether you should open a new account in the meantime. This page answers the first two. The answer to the third is no, and the reason is in the questions below.
The eight steps, in order
- Find the restriction level. Is it the ad account, the Page, the business portfolio, or your personal profile? The fix and the review location differ. Account Quality lists them separately.
- Read the policy named in Account Quality. Screenshot it. Meta's business-asset policies fall under Account Integrity, Inauthentic Behavior, Cybersecurity, Spam and User Requests, and any Advertising Standards violation can also trigger a restriction.
- Check Billing. An unpaid balance or a card that keeps failing is the simplest cause and the fastest fix. Clear it before you request a review.
- Check for a compromise. Unfamiliar admins, campaigns you did not create, logins from new locations. If you see any, secure the account first: passwords, two-factor, remove unknown people. A review request on a compromised account fails.
- Fix anything live that conflicts with the named policy. Pause or delete the ads, fix the landing page, remove the claim. Reviewers look at what is live now.
- Send one review request. Use the paragraph below. Attach evidence. Note the date.
- Complete verification if prompted. Meta says it may require a verification process when it detects signals of possible misrepresentation, suspicious activity or inauthentic behavior in ad content. Do it promptly with documents that match the business name on the account.
- Wait, and keep selling elsewhere. Do not send a second request every day. Switch spend and attention to channels you still control.
The one-paragraph review request
Factual and short. It uses the policy wording Account Quality shows you, which is the wording Meta's standards are written in.
"Ad account [ID] was restricted on [date]. Account Quality names [policy]. We have reviewed every active and recent ad and landing page against the Advertising Standards. [We found nothing that conflicts with that policy / We found X and removed it on date.] The account belongs to [legal business name], [website], [registration or tax ID if you have one]. We have completed verification where prompted. We request a review of this restriction. Attached: [business registration, ID, recent invoices, landing page screenshots]."
What not to do
- Do not open a new ad account or buy one to get around the restriction. Meta's standards prohibit helping anyone evade or circumvent enforcement, and linked assets tend to get restricted together.
- Do not send five review requests with different stories. One factual request, then follow the process.
- Do not pay someone who promises guaranteed reinstatement. Nobody outside Meta can guarantee it.
What this is based on: Meta's Advertising Standards, which name Account Quality as the place to request a review, list the business-asset policy areas, and prohibit helping anyone evade enforcement. Where a page relies on advertiser experience instead, it says so. Full list of sources.
Free: the 10-minute triage checklist, plus reminders on day 3, 7 and 14
The printable checklist, the review-request paragraph as a copy-and-paste file, and three timed emails that tell you what to do on day 3, 7 and 14 if you have heard nothing. The part of this process people get wrong is the waiting.
Email me for it Sign-up form coming shortly. Until then, email [email protected] and it comes back by reply.
Ad Account Recovery Kit · $49
The full process for each cause, the review-request wording built on the policy language Meta uses, an evidence checklist, a 14-day tracker, and the plan for keeping sales alive while you wait. Written for store owners and small agencies, not for people trying to game the system.
- Five review-request templates: policy violation, suspected compromise, payment failure, verification request, business-level restriction
- Evidence checklist per cause, with file naming reviewers can read
- The 14-day tracker: what to do on day 1, 3, 7 and 14 if you hear nothing, and when a second request is justified
- Keep-selling plan: email, SMS, Google Shopping, marketplaces and organic, ranked by how fast each restores revenue
- Hardening checklist for afterwards: admin roles, two-factor, payment hygiene, business and domain verification, pre-launch policy check
- When to stop: the signs an account is not coming back, and how to rebuild legitimately
Available shortly Checkout opens soon. Email [email protected] to be told when.